by ebbets55 » May 12th, 2008, 6:11 pm
Most of you know I love to accumulate glove reference material and have amassed a lot of it over the years. Well, I was recently at the Sears/Kmart Corporate offices in Hoffman Estates outside of Chicago and I got this from their archives regarding Ted Williams:
"In one of the company's most successful promotions, the former Boston Red Sox Great had been signed in 1961 to head a new "Sports Advisory Committee." It was his job to advise on the development and testing of sporting goods bearing his name. By the following year additional committee members included two-time Olympic decathlon champion Bob Mathias, and Sir Edmund Hillary, conqueror of Mt. Everest."
I also got the story of J.C. Higgins entitled "Legend of J.C. Higgins" and it reads as follows:
"Many youngsters growing up with Sears' brand 'J.C. Higgins' sports equipment might have thought the name came from a famous early running back or home run-hitter. It didn't. The trade name which appeared from 1908 to the 1960's on items from tennis shoes and basketballs to fishing tackle and bicycles was actually taken from a quiet bookkeeper.
As the story goes, back in 1907 some Sears men were sitting around a desk discussing possible names for the growing line of sporting goods when John Higgins, the company controller, strolled by. His name was also thrown into the hat and after short deliberation, was the unanimous choice. Higgins gave his approval to the idea and even let them give him the middle initial "C" so the moniker sounded more heroic - like 'John L. Sullivan.' After awhile they shortened it to J.C. Higgins and the rest is merchandising history."
I'll make sure Joe gets copies of the early Sears catalogues I have.
JD