Wood bats

I grew up using wood bats (and still use them in senior baseball) and I remember being carefully taught to always hold the trademark "up" so that you would hit “against” the grain where the bat was stronger and less likely to break.
I’ve noticed this before, but watched closely last night and it seems that many players are holding their bats so that the ball hits the trademark side of the bat. Has anyone else noticed this or am I mistaken? If they are doing it, is it intentional or accidental? If it's intentional – anyone know why?
I’ve noticed this before, but watched closely last night and it seems that many players are holding their bats so that the ball hits the trademark side of the bat. Has anyone else noticed this or am I mistaken? If they are doing it, is it intentional or accidental? If it's intentional – anyone know why?