Pennant Brand Sporting Goods
Posted: September 7th, 2011, 10:41 pm
Butler Brothers was a mail order general merchandise firm out of Chicago. They formed circa 1877. They were on the same par as Sears & Roebuck and Montgomery Wards.
Pennant Brand was also their line of sporting goods. Below is a beautiful early 1900's full web glove with a rare pennant cloth patch.
Due to the increased demand, Butler Brothers opened retail variety stores in the 1920's under the names "Scott" and "L.C. Burr". In the 1930's, Butler Brothers sold retail franchises under the name "Ben Franklin Five & Dime". These franchises were located mainly in small towns(mine was one!). One of the trademark names of Butler Brothers was the "Pennant" brand of merchandise. Below is a box camera circa 1900 carrying the Pennant brand.Pennant Brand was also their line of sporting goods. Below is a beautiful early 1900's full web glove with a rare pennant cloth patch.