With vasaline, since it isn't just going to be absorbed, it really has to be rubbed in.
Interesting process that you're using. In my experience, VPJ does get absorbed into the glove. To achieve this I usually let the glove sit overnight at room temperature. On very dry gloves, this may have to be repeated more than once. I do agree that using very light coatings applied by hand does work the best. You're the very first person that I've ever heard of using VPJ to clean a glove, that's different. I use Lexol PH to deep clean and restore the correct PH balance to the glove. I put the VPJ on after rinsing the Lexol PH off with clear water and a sponge, just before the glove is completely dry. After the glove has absorbed all of the VPJ it needs (24 hours), I buff off the excess (and the whole glove) with a clean horsehair shoe brush. Then I finish with light coatings of Lexol NF, wait 30 minutes and and buff it out again. This process has worked beautifully for me for the last 6-8 months, so I stick with it until something better comes along.
Everyone has different processes that they use to get to the result that they are looking for. Like teaching baseball, there's no one right way. Some people love using lanolin, some saddle soap, others make up their own combination of ingredients. Like I said, it really comes down to what works for you.