Shapleigh Hardware/Diamond Brand gloves.

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Shapleigh Hardware/Diamond Brand gloves.

Postby mikesglove » August 23rd, 2011, 1:18 am

A.F.Shapleigh Hardware was founded in 1843 by Augustus Shapleigh. Like other Hardware suppliers of the era, Shapleigh carried a full range of household goods, hardware, guns and knives and advertised them under the "Diamond Edge" logo. When A.F. Shapleigh retired in 1901, Saunders Norvell bought into the company and became president. The company name was changed to Norvell-Shapleigh Hardware. In 1918 the name was changed simply to Shapleigh Hardware Co.
At the turn of the century, as baseball gloves began to be sold through the catalog, the first logo on the cloth patch was a simplified version of the trademark diamond logo. Later gloves were sold as the "Diamond Brand" with a more elaborate logo. Shapleigh Hardware eventually went out of business around 1962.
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An early turn of the century glove with a simplified diamond log with the abbreviation N.S.H. Co. standing for Norvell-Shapleigh Hardware Co.
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Last edited by mikesglove on August 23rd, 2011, 1:43 am, edited 1 time in total.
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Re: Shapleigh Hardware/Diamond Brand gloves.

Postby mikesglove » August 23rd, 2011, 1:29 am

A circa 1920 ad for "Diamond Brand" Sporting Goods.
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The "Diamond Edge " logo for many of the Shapleigh products
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A Diamond Brand fielders glove box with a similar logo.
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Great looking Diamond Brand glove
Diamond G300 Back_800.jpg
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Re: Shapleigh Hardware/Diamond Brand gloves.

Postby mikesglove » August 24th, 2011, 11:57 pm

Here is a page from the 1923 Shapleigh Hardware Catalog featuring the "Diamond Brand" gloves. The catalog also carried a line of Reach gloves and mitts.
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