Thomas E Wilson was given a sweetheart deal to resurrect the Sulzberger & Sons meat packing firm. Ashland Mfg. Co. was a subsidiary at the time. Wilson had extensive experience and was given an interest in the company and installed as president. The Sulzberger & Sons name was changed to Wilson & Co.

Thomas Wilson was not impressed by the Ashland Mfg. subsidiary and offered to sell it to A.G. Spalding Co. The Spalding offer was so low that WIlson decided to keep Ashland mfg. and infuse more money and direction into that catch-all operation. Wilson eliminated much of the Ashland niche manufacturing. One of his first additions was the purchase of Sell Sporting Goods of Canton, OH. to produce baseball gloves. Wilson's goal was to position the company in the mainstream sporting goods market.

The logos of the two companies are near identical. In 1918, Thomas Wilson hired L.B. Icely, formerly the sales manager of Wright, Ditson & Victor to run Thomas E. Wilson Co. Icely was noted as being a shrewd and innovative businessman. He was credited for several merger/acquisitions that propelled Thomas E. Wilson Co. into the forefront of the sporting goods market. Thomas WIlson left to concentrate on his Wilson & Co. meat packing operation for the next 35 years.

